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Litarg Mode — Brand photography, social & e-commerce

Litarg Mode — Brand photography, social & e-commerce
March 20, 2024

Overview

Litarg Mode is a footwear brand that needed a cohesive presence across everything a customer touches — from the photo that stops the scroll to the checkout that closes the sale. I handled that full chain: brand and product photography, the social media content built on top of it, and a complete WooCommerce storefront on WordPress. The goal was a single, consistent visual language carried from the camera all the way through to the "add to cart" button.

Photography

  • Product photography of the footwear line, shot for both catalog clarity and campaign mood — clean enough to merchandise, styled enough to sell a feeling.
  • Campaign and model photography to give the brand a face and an aesthetic, anchoring the homepage hero and social feed in a warm, editorial palette.
  • Asset library: a consistent set of crops and formats ready to drop into the store, social posts, and ads without reshooting.

Social media

  • Built the brand's social content on top of the photography, keeping a recognizable look across posts.
  • Translated campaign shoots into platform-native content — feed posts, stories, and promotional assets that pointed back to the store.

E-commerce

  • WordPress + WooCommerce storefront: product catalog, categories, cart, and checkout.
  • Storefront sections beyond the shop — brand story ("about"), distributor/wholesale signup, blog, contact, and customer accounts.
  • Merchandising-first layout so the photography does the selling: a strong hero, clean product grids, and a checkout flow that stays out of the way.

Gallery

Litarg Mode — storefront

Technologies used

  • CMS & commerce: WordPress, WooCommerce.
  • Photography: studio and campaign shoots, post-processing, and a reusable asset library.
  • Content: social media assets derived from the same shoots for a consistent brand look.

Outcome

A footwear brand with one consistent visual identity from photography through to a working online store — the imagery, the social presence, and the shop all speaking the same language. The site has continued to evolve since launch under the brand's own team.