Custom websites that bring you clients

Why hire a freelancer to build your website?

An agency often brings a team of five: strategist, designer, developer, project manager and account manager. You pay for that overhead, and your idea passes through five pairs of hands. With me, strategy, design and code stay with one person. That means shorter feedback loops, faster decisions and a website shaped around your business rather than squeezed into a template.

For a small business or a growing team, that is often the difference between a site that simply exists and a site that produces enquiries. You get the senior person doing the work, without the layers around them.

What I build

From a compact brand site to a platform with accounts. Most projects fall into one of these buckets:

• Business and brand sites — 5 to 15 pages, a clear structure, SEO fundamentals and a CMS or MDX setup you can maintain yourself.
• E-commerce — Shopify or WooCommerce to launch quickly, or a headless Next.js store when you need more control over speed and design.
• Landing pages — a single page focused on one campaign, launch or service, built to convert.
• Redesigns — an outdated, slow or underperforming site rebuilt without losing the rankings and links you already earned.
• Platforms and portals — member areas, client portals, booking flows and API integrations.
• Multilingual sites — English, Dutch, Spanish or French with correct hreflang and separate content per language.

Custom websites, not templates

A template can be the right call when budget and speed matter more than differentiation. A custom website makes sense when your offer, buying process or integrations do not fit a standard theme.

A custom website is built around your actual services, the questions your customers ask and the way you sell. The page structure, the content model and the calls to action follow your business instead of being squeezed into a demo.

It also means you own the result: no page-builder lock-in, no plugin you cannot remove and no theme update that breaks the layout. The site is built to be maintained, and it stays fast as it grows.

• Information architecture built around your offer and buying process.
• Design and development for the pages you actually need.
• Integrations with your CRM, booking system, payments or internal tools.
• Performance and SEO built in, not added by plugins.
• A codebase and CMS your team can maintain.

Why my websites rank and convert

SEO is not a plugin you install at the end. It lives in the structure, the speed and the content of the site. I build it in from the first sketch:

Local visibility still depends on a correct Google Business Profile, consistent contact details and links from relevant sites. Nobody can honestly guarantee position one — what I can guarantee is that the technical foundation is done properly, so you are not fighting your own website.

• Semantic HTML with one clear H1 per page and a logical heading hierarchy.
• Static or server-rendered Next.js pages, so Google sees real content instead of an empty JavaScript shell and the first paint is fast on mobile.
• Optimised images (AVIF/WebP), lazy loading and a small JavaScript bundle.
• Structured data: Person, Service, FAQPage and BreadcrumbList where they are relevant.
• Sitemap, robots.txt, canonicals and hreflang per language.
• Content that answers what people actually search for, using the right terms instead of keyword stuffing.

Working across time zones

I work remotely with clients in Europe, the Americas and beyond. Calls are scheduled in your time zone, design reviews happen in Figma, and you follow development on a shared staging URL. The process is built to work without a meeting room.

I work in English, Spanish and Dutch. That means the person designing and building your site can also write and review the copy in your language, instead of passing it through a translator at the end.